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Pharmaceuticals vs. nutraceuticals: who's winning the thin film race?
Pharmaceuticals (prescription drugs) are the largest end‑user segment — they have the clinical data and the regulatory approvals. But nutraceuticals (supplements, vitamins) are the fastest‑growing. The oral thin film drugs market research study shows that nutraceuticals are growing at over 9% CAGR, driven by consumer demand for convenient, tasty supplements. Think: melatonin...
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