Clinics vs. households: where do Indian women test for pregnancy?

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2026-04-13 11:04:52 -

Clinics have always been the default — a woman misses her period, goes to a doctor, and gets a blood or urine test. But households are the fastest‑growing end‑user segment. The India pregnancy test kits market forecast shows that household use is growing at over 6% CAGR, driven by e‑commerce, privacy concerns, and the desire for immediate answers. Why wait for a clinic...

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