The male grooming boom: from afterthought to $45B market

добавлена новая статья Sağlıklı Yaşam

2026-04-08 13:33:20 -

For decades, men's personal care meant a bar of soap and maybe some deodorant. Not anymore. The US personal hygiene market research shows that the male segment is the fastest‑growing, with a valuation of $45 billion in 2024. Men are buying facial cleansers, exfoliating scrubs, body lotions, and even anti‑aging creams. Why the change? Social media influencers, remote work...

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