For years, developers targeted the 55‑64 crowd. But the 65‑74 age group is now the fastest‑growing segment in the active adult community market forecast. Why? Because people are delaying retirement, but also living longer healthier lives. At 65, many are still running marathons, consulting part‑time, and traveling. They don't want a “retirement home” — they want a launchpad for their next chapter.

What does this group want? Walkability (to coffee shops, pharmacies, and parks), high‑speed internet for remote work, and multigenerational spaces to host grandkids. The active adult community market analysis also notes that medical facilities on‑site are a top priority — not because they’re sick, but because they’re proactive about health screenings and physical therapy.

Interestingly, many in this age group are choosing to rent rather than buy. They want flexibility to move closer to family or to a warmer climate without being tied down by a home sale. That’s driving growth in rental‑only active adult communities, a segment that barely existed five years ago.

The message to developers: don't stereotype. Active adults in their late 60s are vibrant, tech‑savvy, and value‑conscious. Build for their real lives, not your assumptions.