Calm and Headspace charge $70/year. BetterHelp charges $65/week. And some apps like Woebot are free (with optional premium features). The digital mental health market forecast shows that subscription services hold the largest revenue share, but one‑time payment apps are the fastest‑growing — consumers are tired of recurring bills and want to buy a product outright.

What's the difference? Subscriptions encourage ongoing engagement — you've paid, so you might as well use it. One‑time payment apps are often self‑guided courses (e.g., Overcoming Anxiety in 8 Weeks) that you can keep forever. The digital mental health market analysis notes that hybrid models are emerging: a low monthly fee for basic features, plus a one‑time fee for advanced modules.

Which is better for you? If you need ongoing support (weekly therapy), a subscription makes sense. If you want to learn specific skills and then practice on your own, a one‑time purchase might be better. Try free trials first.

The bottom line: don't let the pricing model be the deciding factor. Focus on whether the app is evidence‑based, user‑friendly, and fits your needs. Your mental health is priceless.