Global Messaging Security Market Trends, Share & Forecast | 2035
A detailed examination of the Messaging Security Market Growth Share by Company reveals a significant and accelerating transfer of market momentum away from traditional on-premise appliance vendors and towards cloud-native solutions. The companies capturing the lion's share of new growth are those that have aligned their products and strategies with two macro trends: the wholesale migration of corporate email to cloud platforms like Microsoft 365 and Google Workspace, and the dramatic shift in the threat landscape from payload-based attacks (like malware) to payload-less, socially-engineered attacks (like Business Email Compromise). This has created a pincer movement against legacy providers. On one side, Microsoft is capturing enormous growth by bundling its increasingly sophisticated Defender for Office 365 security services with its E5 licenses, making it the default, "good enough" security layer for a massive portion of the market. On the other side, a new breed of API-based specialists is experiencing hyper-growth by offering superior protection against the very threats that both Microsoft and traditional gateways struggle to stop.
The most significant portion of new growth is being captured by the API-first, AI-driven security vendors. Companies like Abnormal Security have seen meteoric rises by focusing laser-sharply on the BEC problem. Their solutions integrate directly into the cloud email environment, allowing them to build a behavioral baseline of normal communication patterns for every employee. They can then use AI to detect subtle anomalies that indicate a compromise or an impersonation attack, such as a change in language, tone, or payment instructions, even when there is no malicious link or attachment present. This ability to stop high-impact, low-volume attacks that result in significant financial loss has resonated deeply with enterprise CISOs, who see it as a critical capability gap in their existing defenses. This has allowed these startups to command premium pricing and rapidly gain market share, often being deployed in addition to a traditional Secure Email Gateway or Microsoft's native security, serving as a specialized last line of defense.
In parallel, the established cloud email security leaders, particularly Proofpoint and Mimecast, are also capturing growth, albeit at a more moderate pace, by successfully transitioning their customers from on-premise gateways to their cloud-based SEG offerings. Their growth is driven by their deep enterprise feature sets, their powerful threat intelligence networks, and their long-standing customer relationships. They are aggressively investing in their own AI capabilities and expanding their platforms to include security awareness training and other adjacent services to create a more comprehensive and sticky offering. However, they face intense pressure to prove their value against both the convenience of Microsoft's native tools and the superior BEC detection efficacy of the new API-based specialists. The companies that will continue to capture growth share are those that can demonstrate a clear, quantifiable ability to reduce the risk of the most damaging and costly email-borne attacks. The Messaging Security Market size is projected to grow to USD 43.94 Billion by 2035, exhibiting a CAGR of 11.46% during the forecast period 2025-2035.
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